Real estate objects are a specific product, the main feature of which is recognized. So, in the field of real estate sale, demand in the market is usually much higher than supply. That is why real estate objects are rarely lost in price.
At first glance, it may seem that nothing is required to increase sales, since the object itself is a tidbit in modern market relations, but this is far from the case.
Even despite the never -dead interest in residential real estate, whether it is an apartment in a panel or brick high -rise building, Tanhouse, Penthouse, a country house or some other building, there is always internal competition that contributes to the formation of prices and improve the quality of marketing tools, requirements to which they increase every day.
If the developer is faced with sales problems during the sale of a residential complex, then before looking for solutions, it is necessary to find out the reason that helps to reduce sales and try to eliminate it.
Changes in the layouts of apartments, as well as their total area.
A fairly common reason for refusing to purchase housing in a particular residential complex is the presence of huge areas, due to which the cost of the entire apartment increases, as well as not a very convenient layout. If the main problem of low demand in this, then you can divide too large three-room apartments into two one-room, a huge odnushka, turn into a two-room apartment or position it as a studio apartment. But, in order to solve the question of what the final consumer still needs, it will be necessary to analyze the situation in the market, finding out those options for which the demand prevails in a specific temporary cut. To correct the layout, it is better to attract third -party designers and architects who can professionally evaluate the unsuccessful parties in the layout and show potential buyers several options for using them in design design. Most often, after such a marketing course, most apartments are sold out.
Supply for the sale of apartments with interior decoration.
The trimmed walls, ceilings and floor significantly improve the visual perception of the situation than naked concrete and brick. The sale of apartments with interior decoration is relevant and will increase the demand for household class housing or budget. This is due to the fact that buyers want to save the budget, and the decoration of apartments from the developer will always be cheaper than an independent even the simplest repair due to the optimization of procurement.
Increasing the volume of advertising of a real estate object.
Fighting this problem is not at all difficult. A fairly large percentage of Russians prefers to purchase housing through “real estate fairs”. That is why today it is a fairly powerful marketing tool to increase sales of commercial housing. Among the wide variety of existing fairs (LenExpo, Expoforum and others), a rather strong position among the leaders is occupied by the exhibition “My Housing” ().
It is also with real estate sale sites. In the age of computer technology, we are used to doing everything without leaving our own housing, so the site of ads for the sale of residential real estate objects, where you can download an announcement of XML unloading, is popular.
Assisting the expansion of the transport network and the development of social infrastructure.
If the cause of low sales is transportation or low surroundings infrastructure, then the developer can actively participate in the opening of a new route, which will easily get to the metro station or railway. Infrastructure objects, as a rule, are formed in plans even before the construction of a residential facility, but to increase sales, you can take the premises on the ground floor for social facilities.
Provision of bonuses and holding shares.
At all times, the population always responds positively to various kinds of shares and reducing prices. Residential real estate is no exception. It has long been noted that people are more willing to purchase housing at reduced tariffs (even if it is the minimum discount amount). As for the bonuses, these may be proposals for improved installment planes, attractive mortgage conditions, providing machinery as a gift, etc.D.